WhatsApp Marketing

Complete Guide to WhatsApp Business API in 2024

Sani Kumar Mar 08, 2026 8 min read 1 views

What is WhatsApp Business API?

WhatsApp Business API is the official solution for medium and large businesses to communicate with customers on WhatsApp at scale. Unlike the WhatsApp Business App, the API allows automation, chatbots, and integration with business tools.

Who Should Use It?

Any business that wants to send bulk messages, automate customer support, or integrate WhatsApp with their CRM or e-commerce platform needs the API.

How to Get Access

You can get WhatsApp Business API access through an official Business Solution Provider (BSP) like Whatify. The setup process takes just a few minutes.

Pricing

WhatsApp charges per conversation. Prices vary by country and message category (marketing, utility, authentication, service). In India, marketing messages cost approximately ₹0.90 per message.

Getting Started with Whatify

Sign up for a free trial at Whatify, connect your WhatsApp number, and start sending messages in minutes. No technical skills required.

Frequently Asked Questions

The API itself has no monthly fee through Whatify, but you pay per message sent. Prices start from ₹0.30 per message depending on the category.

Yes, you can use your existing business phone number with the API. However, it cannot be simultaneously used with the WhatsApp Business App.

With Whatify, you can get started in as little as 5 minutes. Business verification by Meta may take 1-3 business days.

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